Sunday, 9 October 2016

NDM: The decline of the newspaper industry: Economist Article

The future of newspapers

1)On your blog, write a paragraph summarising the argument the article makes. Then answer the following questions:

2) Do you agree with its view that it is ‘a cause for concern, but not for panic’?

3) The article is 10 years old - an eternity in digital media terms. Have the writer's predictions come to pass? Use statistics from your Ofcom research to support or challenge the writer's argument.

4) The Economist suggests that high-quality journalism in the future will be backed by non-profit organisations rather than profit-seeking media corporations. Is there any evidence for this? How is the Guardian funded? What do major stories from the last year such as the Panama Papers suggest about how investigative journalism is conducted in the digital age?

1)  

  • Exposing of President Nixon helped the print newspaper industry and the media as a whole to soar in the USA.
  • There was a time when print mediums soared in popularity because they were able to hold important authority figures to account. 
  • Newspapers used to set the agenda for other types of media, newspapers are what created the media in the opinion of the article author.
  • Nowadays newspapers are referred to as an gravely endangered species.
  • Philp Meyer in his book "The Vanishing Newspaper" says that by 2043 the last crumbled edition of a printed newspaper will be tossed aside in the USA and the print medium will be no more. 
  • It states how even the most cynical newspaper baron (CEO) could not deny that more and more young people are getting their news online. Britons aged 15-24 years old say that they spend almost 30% less time reading national newspapers once they begin to use the web. 
  • It goes on to argue how newspapers have been pushed out because of a advertising slump which means that newspapers cannot make any money. Newspapers haven't shut down just yet but only a matter of time. 


2) I agree that the newspaper printed medium slump is a cause for concern not a cause for panic. This is simply because I think that the large newspaper conglomerates need to figure out the best way to adjust to the changes in the platforms that people use to distribute the news. We are using broadcast, e- media platforms a lot more than that of the print medium so newspaper conglomerates just need to figure out to best get the news to us via these means which at the moment I do not think is done very well. Conglomerates have just created a website that is updated with news articles and got themselves on social media... but they need to learn how to use such apparatus to its full potential. 
  
3) I think that the writers predication in this economist article have come true to a certain extent as we can clearly see without the use of statistics a definitive decline in traditional news mediums and a increase in the use of the web. 43% of internet users likely to be us digital natives in the majority use the internet to source and consume the news. In comparison, with just 34% of newspaper readers who ONLY use newspapers to get their news. 4 in 10 adults use the internet compared with 16 - 24 year old's (digital natives) who primarily use the internet or company apps to get the news. 

4) The Guardian is funded by Scott Trust Limited, in 1992 the Trust identified its central objective as being "To secure the financial and editorial independence of The Guardian in perpetuity: as a quality national newspaper without party affiliation; remaining faithful to its liberal tradition; as a profit-seeking enterprise managed in an efficient and cost-effective manner. With this quote I am disagreeing with what The Economist is suggesting which is that high-quality journalism in the future will be backed by non-profit organisations rather than profit-seeking media corporations. As the Guardian are wanting to remain true to what is known which is being a profit seeking organisation. With major stories like the Panama papers a traditional yet secretive approach was taken in that the leaked documents were photocopied and sent to news paper conglomerates globally. Though, with the developments of the digital age, investigative journalism has developed as it can be done in any number of ways from a phone to a computer to a tablet. 

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