1a)How did new and digital media create a different story?
1b)What does the police officer's subsequent acquittal suggest about the power of new and digital media?
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
4) Do recent world events such as Brexit or Donald Trump's election in the US suggest dominant hegemonic ideologies are being challenged or reinforced? There are arguments for both sides here - explain your opinion and why.
1) Authoritative figures (the police) encouraging the media to go with the status quo that the police actions that day were not questionable they did what they had to do. The police are the ones on top in the power structure and have the power over others ie) the working class. However, in actual fact they are the same as us when not in uniform, so in my opinion what really gave them the right to treat Tomlinson how they did. They jumped to conclusions and that did not end well.
1a) NDM created a different story as a New York lawyer used it to record his own video of the incident and sent it into The Guardian. This UGC was first-hand evidence and was published by The Guardian on their website and on their YouTube channel and then pulled the actions of the police that day into question going against the traditional hegemonic views of the event. Two different versions of events showed how NDM allows audiences to be readily available to challenge the status quo.
1b) The police officer being acquitted suggests that the power of NDM is only ever strengthening. We (normal citizens) are able to challenge the status quo (normal function) of news conglomerates feeding us the news because we can now produce, publish and share our views and values of topics or events though these do not necessarily have to be on the news. We are producers and consumers of news we no longer have to be told what to believe we can choose and comment on the news.
2) The author argues that hegemony is being challenged by web 2.0 because it has democratized the media giving everyone a voice by providing a medium that allows audiences to become producers of media texts. Hegemony is being challenged because we no longer have to rely on those who have been known to hold the power in the media industry (big media conglomerates) to feed us news be can create and publish it ourselves. However, some say that the developments that web 2.0 brings have led to the 'dumbing down' and 'cult of the amateur' as regardless of skill and ability we can all produce, share and comment more actively about the news rather than just being fed the news via the TV and almost having no choice but to agree with what is broadcast previously we had no way of voicing our opinions but now we do.
3) In my opinion, NDM challenges traditional/dominant hegemonic views and gives audiences a platform to challenge them. This is because we can better interact with one another and I do not think we are as a class divided society as we might have been previously. Those at the top of the chain (in media conglomerates) can challenge us as much as we can them. We can better share our views and values no matter where we come from essentially.
4) Donald Trump being elected as the next president of the USA and the Brexit vote in the UK are good examples of how dominant hegemonic ideologies are being challenged and essentially fading in this modern world. We are not really a class divided society now in my opinion, we are all on a more equal platform with one another. However, such events are reinforcing dominant hegemonic views because against the wishes of many from the normal working class to those who own companies residing in the UK were not really accounted for during Brexit those of a more dominant social class (Government) decided that it was best for us to leave the EU and that was it a vote was called regardless of objections from all over. The Government made it seem like leaving the EU was the best and most logical thing to do for the UK to secure its future and that was seen as the normal and common sense approach in my opinion.
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