I think that our news is influenced by cultural imperialism because we are exposed to so much American culture in so much depth that it could be seen that we have entirely absorbed the culture. US culture is kind of forced on us through our media consumption, some might say that this is so easy to do because of the common language between the UK and USA. We are driven to read about the US culture because we are surrounded by so much of it. For example, we might be reading a story about somebody being stabbed or a cyclist dying on London roads on the Telegraph website but the way in which the US culture surrounds the page and presents its story's in a sensational and provocative way encourages click bait and influences our perspective.
2) Has the increased globalisation of news improved the audience experience? How? Why?
Audience experience has improved as a result of globalisation because we have access to a wide variety of content - we are able to find out information/news about the smallest of countries like Monaco e.g. "Ports de Monaco expands to Ventimiglia" to the bigger countries like China e.g. "China faces off against world on open global markets". However, with the increased globalisation one problem that we face which hasn't really improved audience experience is when we are getting informed about stories that do not bother us. For example, the recent US elections or the even more recent Italian referendum which we do not need to know about as much as it reported but because we do the information we are hearing causes moral/culteral panic because we jump to conclusions about what that means for us as individuals and for the countries that we reside in. The internet has become a "global village", as Marshall McLuhan stated, everything is mixed into one.
3) Has globalisation benefited or damaged major news institutions? How? Why?
I think that globalisation (developing international influence) has damaged major UK news institutions with the most recent and apparent example being the decline of printed newspapers. The developments of NDM have given us better access to a variety of content and we have citizen journalism to thank for that; we have access to information published by the likes of The Telegraph and LA Times. This could be seen as both a positive and negative thing for the major news institutions, positive because the major institutions have taken globalization in their stride by digitalizing themselves. Negative because profit speaking the newspapers have suffered a big blow as there is no longer a need for printed material we find it easier and more convenient to go online and get our news.
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