Opinion: VOD vs Cinema – It’s a matter of availability, as much as choice
Summary
We all know that the likes of Netflix and Love Film are changing the way we watch films, depending on who you speak to in Hollywood these days, certain circles of the industry are bending over backwards to condemn steaming and VoD services. They say that by providing the option to watch films at home, instead of in the cinema the very roots of the art form of going to the cinema is being eroded. Many people have urged people to watch films at the cinema rather than at home, but what isn't taken into account is that many people do not have the disposable income to go to the cinema. An association, of French film critics frowned at the thought that Netflix's original productions would screen in competition in Cannes, changing the rules to say that all films entered had to have had theatrical release. The theatrical experience, is not as much as it may be disputed democratic; it does not offer the same ease of access and choice to everyone.
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My Opinion
It has been pretty obvious now, for a while that cinema's are suffering because of streaming services such as Netflix and I do not think that the cinema chains have come up with any unique way of giving audiences a reason to come back to the cinemas; other than urging them to go to the cinema instead. However, no chain takes into consideration in the current economic climate people's financial situation to be able to afford to go to the cinema; rather than spending money on getting more and more VIP seats or similar I would say that the cinema chains attempt to revisit their pricing if they could reduce it maybe people might start to go to the cinema again. However, people also speak of how streaming services are more open for them providing a better variety etc; but this is because there is nobody to stop people watching certain films at home the world of age ratings does not exist.It seems as though people want to translate this into the cinema's but what they do not realize is that directors and the cinema chains have rules to follow. If they didn't follow these rules then the wider variety debate would be settled as the variety at the cinema would be just as wide as it is at home but equally then people would just complain when their child is exposed to some material they do not like.
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