Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company
Summary
Popsugar which has made its name with a reputation for being a media brand for millennial women announced a new movie unit "Popsugar Films" at its presentation at the 2017 NewFronts with an increasing interest in the traditional media world.Popsugar have also invested in a new production company called "Toy Rocket" to create shows for TV and beyond. The first project in the works is a partnership with Lionsgate, Untitled Entertainment, Cinestar Pictures and Executive Producer, Zoe Saldana bringing a high school drama titled "Honoured" to our screens sometime in the future.
Key Statistics
- Popsugar claims that with its expertise on digital platforms its content gathers 3.1 billion monthly views.
My Opinion
I think that joint projects like this are a good way forward for the likes of traditional distributors such as Lionsgate if they have any chance of competing with the growing interest of streaming services such as Netflix. However, with joint projects, the profits of projects are split between all participants so in this case, it would go 5 ways. So, while joint projects are great Lionsgate need to think of other ways in which they can create with the growing dominance of streaming services.
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