Independent Case Study - Globalization

1) How has globalization impacted on your chosen industry or case study?

Globalisation has impacted in terms of the digital revolution as more and more of us are taking advantage of the ability to watch films from home through a variety of different devices from big TV screens to our mobile phones rather than going to the cinema to see an airing of a film which is evident as Netflix has approximately '93 million subscribers worldwide'. Globalisation has also impacted through cultural convergence as both Netflix and Lionsgate can offer a wider variety of materials to a wider target audience; it is not as confined. This is as a result of increased access to global media and increased demand for consumer choice which has meant that large media organizations (Lionsgate & Netflix) are slowly providing more of what we consume.  

2) In your opinion, has globalization had a positive or negative impact on your chosen industry and case study? Why?

I think that globalization has had a positive impact on my chosen case study as it has given us the opportunity to access movies in a quicker and more efficient way. As a result, of technological advances, we do not have to leave our houses to watch a film if we do not want to and as technology develops even further we are granted with the ability to access even wider ranges of media.

3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)

Lionsgate is based in the USA with the vast majority approximately 85%+ of the staff being US born for instance Micheal Burns and Jon Feltheimer. Despite, this the founder of Lionsgate was actually born in Canada.