In regards, to Lionsgate there is no direct UGC for them. However, there is UGC from the promotion of films released by them; examples are below.
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| "#MorphinMonday" - Recently revamped Power Rangers film released by Lionsgate |
"La La Land" fan powered wiki page (UGC) gives fans all the gossip about the film: Trailers, Cast information, BTS snippets and more.
2) How has UGC changed things for audiences or institutions in your chosen case study?
UGC has changed things for both audiences and institutions greatly within my chosen case study and in general. Smartphones, tablets etc have become an everyday tool in life that we rely on to function . As audiences we rely on smartphones to tell people things and to be informed of things ourselves (e.g. film releases).Then, institutions such as Lionsgate rely on smartphones to carry the promotion of the films they release to gather the interest of the audience. For example, institutions will advertise really interesting BTS snippets amongst other things that will encourage viewers to generate UGC because they feel compelled to want to share their view of what they have just watched, therefore carrying the promotion of the film. UGC has also changed things for institutions because we as the audience tend to digest and better consider UGC (viewer opinions) and this can determine whether we go and see a film, thus affecting the insitutions profits.
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