Independent Case Study - Social Media

1) How has your industry or case study used social media to promote its products?

Lionsgate Facebook

Lionsgate Instagram

Lionsgate Twitter

Lionsgate uses social media very well to promote their products. Across all three of the accounts above, there is synergy between what is being promoted which is the latest reboot of the 'Power Rangers'. All three platforms latest posts are exactly the same and this synergy helps to promote the film because it provides consistency and promotes the brand to a wider audience. For example, through synergy on all three platforms, the film is promoted, Lionsgate as a distributor is promoted, the film soundtrack is promoted and the accompanying merchandise is also promoted and promoting the merchandise promotes the distributors of the merchandise. 

2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.

Evidence of Lionsgate's use of social media is above. The use of social media impacts the audience positively as it keeps them better informed about the latest film releases by Lionsgate in the way that most people are prone to checking (online!) the frequency of our social media use nowadays means that it is vital for a firm to have a presence on social media. Social media also has a positive impact on the audience because it allows them to explore into areas/topics that they might not have previously explored. For example, the trending hashtag for the reboot of Power Rangers was '#MorphinMonday' and somebody who may have originally only followed Lionsgate for information on La La Land could go and explore this hashtag and take interest in the film.  
 3) Is social media an opportunity or a threat to your industry and case study?

 I think social media is an opportunity for Lionsgate in regards to film viewing and distribution as it is a free to use marketing tool that allows them to reach audiences of national and global proportion and therefore distribute to more countries thus bettering their profits. Although, social media marketing is so common that to survive in this competitive market Lionsgate need to be unique with their use of it. However, just like for any business social media is also a threat because bad comments about Lionsgate can be incredibly damaging to their brand image affecting how they compete with the bigger studios such as 20th Century Fox and the VoD world.