Independent Case Study - Statistics

1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.

• Going forward, the theatre has weaker prospects that it ever has in last 30 years 

• Blockbuster ticket sales were down by roughly 10% at Summer of 2016

• 18 -39-year-old audience has declined in the last 5 years quite dramatically according to Motion Pictures of America. 

• Movie attendance dropped by a surprisingly sharp 5.1% in 2014, this is unlikely to be an industry ebb as admittances plunged to the lowest level since 1995. 

• The most worrisome data nugget concerns Americans aged 14-24 — people in this age bracket delivered a stunning 15% decline in movie-going. This comes right after a reported 17% decline in the previous year.

• Back-to-back double-digit attendance declines among young consumers seem to point to something deeper than which selection of superheroes hit the theaters in 2014.

• The time that adult American smartphone users spend on their devices has mushroomed in recent years, hitting 2 hours or even more on a daily basis, depending on research sources. That 120 or 150 minutes a day clearly must be hurting a variety of other entertainment options.

https://www.statista.com/statistics/206828/revenue-of-lionsgate/

http://www.investors.com/news/lions-gate-revs-up-streaming-deals/

2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry? 

NDM has had a  negative impact on Lionsgate and other institutions such as 20th Century fox as with the introduction of VoD services such as Netflix cinemas have lost a large chunk of their audiences to VoD thus affecting the revenues that the distributors get from ticket sales. This has, therefore, had quite a bad knock on effect on the distributors as many of them have struggled to survive and often found themselves hanging on by a thin thread. Evident as 'Lionsgate had not made a profit for 5 years prior to the first Hunger Games film being released'. 

3) What has the impact been for audiences? These may be positive and negative.


The impact, of NDM for the audience, has been positive because it has allowed them to have a more easily accessible and quicker way to watch a movie wherever they want. However, the once wonderful joy of watching a film in the cinema died a long time ago, so despite the positive changes that NDM has brought I wonder how much a film can really be enjoyed if it isn't at the cinema and instead on your phone? However, the impact of NDM on the audiences has also been negative because given that everything is online it can present a lot of problems, for instance, the system could go down not only this a lot of people are concerned about using such online services due to issues of identity fraud and hacking.